Searchisms explores the "what" and "how" of Internet search.
Blogged on December 22nd, 2006, 7:31 am | 1 year 8 months ago
Yahoo should not be chasing after Google in the search game. Instead, it should be focusing on building Yahoo's already popular network while bolstering search advertising and performance on its own turf
more ...
Blogged on December 18th, 2006, 7:25 am | 1 year 8 months ago
Interview John Slade, Senior Director of Yahoo Global Product Management
more ...
Blogged on December 5th, 2006, 5:15 pm | 1 year 8 months ago
Millard said although the focus is on search now, Panama will allow for a combination of the two ad types, which she thinks will gain in importance. Branded ads typically command a higher price than search-based ads
more ...
Blogged on November 21st, 2006, 12:16 am | 1 year 9 months ago
While converting advertisers to a new user interface is significant, Yahoo's next step–launching a new ad ranking system–will be crucial. In any case, Yahoo's monetization improvement isn't expected until after Panama goes live in early 2007.
more ...
Blogged on September 24th, 2006, 9:08 am | 1 year 10 months ago
"Branded [advertising] is going to be a bumpier road for growth than people expected"
more ...
Website Screenshots by Custom Shots