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Tag: Patent

Wednesday (December 12th, 2007)

Google Patent on Anchor Text and Different Crawling Rates

Blogged on December 12th, 2007, 4:54 am | 1 year ago
How does a search engine use information from anchor text in links pointed to pages? Why and how do some pages get crawled more frequently than others?

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Wednesday (March 21st, 2007)

Personalized Paid Search and Tracking Long and Short Term Interests -- SEO by the SEA

Blogged on March 21st, 2007, 3:30 am | 1 year 9 months ago
Details of a Yahoo! patent for using searchers' search history (sites clicked on, actions carried out on a site, bookmarks, etc.) to drive contextual advertising. Exactly the same types of info could be used to drive organic results as well

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Mobile Search Patent Blitz from Jumptap -- SEO by the SEA

Blogged on March 21st, 2007, 3:26 am | 1 year 9 months ago
A list of interesting patents relating to mobile search, including one relating to targetting search results to mobile users by their location - 4d search is here!

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Positive and Negative Quality Ranking Factors from Google’s Blog Search (Patent Application) -- SEO by the SEA

Blogged on March 21st, 2007, 2:55 am | 1 year 9 months ago
Very interesting post on Google's patenet application for ranking blogs. Details what is likely to effect blogs ranking. One particularly interesting quote is "Email or chat discussions that include references to the blog document is a positive indicator

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