Searchisms > Search Engine Marketing > Tips
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Monday (December 22nd, 2008)
Blogged on December 22nd, 2008, 9:26 pm | 15 days 3 hours ago
I use (and like) the SEO for Firefox extension to help with keyword strategy. You might take a look at the various businesses, such as Keyword Discovery, that help you focus on the keywords that might be most important for your SEM campaigns.
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Thursday (October 23rd, 2008)
Blogged on October 23rd, 2008, 10:52 am | 2 months 16 days ago
If you use AdWords, display Google Checkout badges in your ads. According to Google, ads that do this have a 10% higher clickthrough rate than those that don't, and why not? This is a classic advertising strategy. It makes the ads look "clicky". It's basically a call-to-action.
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Sunday (June 22nd, 2008)
Blogged on June 22nd, 2008, 8:16 pm | 6 months 17 days ago
I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techniques t
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Tuesday (May 13th, 2008)
Blogged on May 13th, 2008, 9:37 am | 7 months 26 days ago
Awesome seo resource - experts - panel
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Saturday (January 26th, 2008)
Blogged on January 26th, 2008, 5:51 am | 11 months 12 days ago
- Create separate search and content campaigns
- Think about the type of user browsing a web page and write ads to catch that user's attention
- Include call-to-action phrases
- Highlight special offers or features
- Link ad to customized landing pages
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