Searchisms explores the "what" and "how" of Internet search.
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Blogged on March 26th, 2008, 3:17 am | 9 months 14 days ago
Used to be Google evangelist, mainly working at Google Webmaster Central.
Now working independently and for some search-related media outlets.
Nothing groundbreaking, but well-written and well-informed.
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Blogged on January 28th, 2008, 5:00 am | 11 months 10 days ago
"Search words are hard, while customer carewords soft, emotional and value-driven. Sometimes it's like running a relay, as search words pass the baton on to carewords when [arriving] at the website... We search for something, but long for something else"
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Optimizing for a content network audience (in Adwords)
Blogged on January 26th, 2008, 5:51 am | 11 months 12 days ago
- Create separate search and content campaigns
- Think about the type of user browsing a web page and write ads to catch that user's attention
- Include call-to-action phrases
- Highlight special offers or features
- Link ad to customized landing pages
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Blogged on January 17th, 2008, 5:45 am | 11 months 21 days ago
+ a few reasons why optimizing porn is easier than mainstream
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Blogged on January 16th, 2008, 9:23 am | 11 months 22 days ago
Aaron Wall's review of the MS keyword research tool
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