Searchisms explores the "what" and "how" of Internet search.
Blogged on January 28th, 2008, 5:00 am | 8 months 8 days ago
"Search words are hard, while customer carewords soft, emotional and value-driven. Sometimes it's like running a relay, as search words pass the baton on to carewords when [arriving] at the website... We search for something, but long for something else"
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Blogged on January 16th, 2008, 9:23 am | 8 months 20 days ago
Aaron Wall's review of the MS keyword research tool
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Blogged on July 18th, 2007, 4:39 am | 1 year 2 months ago
Looking to do search term research? Here are some tools you might want to consider (searchengineland.com)
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Blogged on July 2nd, 2007, 4:54 am | 1 year 3 months ago
Use a macro for all the keywords in a single ad group and have your Adwords ad echo the search keywords for a higher PPC (and thus a better Quality Score)
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Blogged on March 8th, 2007, 6:11 am | 1 year 7 months ago
"AdWords Editor is Google's free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns"
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