Searchisms explores the "what" and "how" of Internet search.
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Blogged on July 2nd, 2007, 4:54 am | 1 year 6 months ago
Use a macro for all the keywords in a single ad group and have your Adwords ad echo the search keywords for a higher PPC (and thus a better Quality Score)
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Blogged on July 2nd, 2007, 2:27 am | 1 year 6 months ago
"negative SEO" as a service:
(1) Google Bowling
(2) Tattling
(3) Google Insulation
(4) Copyright Takedown Notices
(5) Copied Content
(6) Denial of Service
(7) Click Fraud
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Blogged on March 8th, 2007, 6:11 am | 1 year 10 months ago
"AdWords Editor is Google's free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns"
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Blogged on January 27th, 2007, 4:57 pm | 1 year 11 months ago
"Make pages for users, not for search engines, except when we arbitrarily change the rules without notice and don’t bother to tell you until after the fact, and don’t update our webmaster guidelines to reflect those changes."
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Blogged on January 23rd, 2007, 2:32 am | 1 year 11 months ago
"If you see that there is low competition for a keyword be sure not to tip Google off by using their keyword tools. Do the research using outside sources." (Google monitoring the use of their own keyphrase tools to tip off other advertisers.)
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