Searchisms explores the "what" and "how" of Internet search.
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Blogged on January 28th, 2008, 5:00 am | 9 months 25 days ago
"Search words are hard, while customer carewords soft, emotional and value-driven. Sometimes it's like running a relay, as search words pass the baton on to carewords when [arriving] at the website... We search for something, but long for something else"
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Optimizing for a content network audience (in Adwords)
Blogged on January 26th, 2008, 5:51 am | 9 months 27 days ago
- Create separate search and content campaigns
- Think about the type of user browsing a web page and write ads to catch that user's attention
- Include call-to-action phrases
- Highlight special offers or features
- Link ad to customized landing pages
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Blogged on January 17th, 2008, 5:45 am | 10 months 5 days ago
+ a few reasons why optimizing porn is easier than mainstream
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Blogged on January 16th, 2008, 9:23 am | 10 months 6 days ago
Aaron Wall's review of the MS keyword research tool
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Blogged on October 15th, 2007, 8:46 am | 1 year 1 month ago
"Google said that some sites that are selling links may indeed end up being dropped from its search engine or have penalties attached to prevent them from ranking well."
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