John Battelle's Searchblog: Google TV Trial Details

Blogged on April 3rd, 2007, 4:37 am | 1 year 9 months ago
"Advances in set-top-box technologies make it possible to report aggregate statistics on how many times an ad was viewed and whether it was watched through to the end. As part of this trial, we will be working with partners to use aggregate, anonymized se

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