Searchisms explores the "what" and "how" of Internet search.
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Blogged on March 21st, 2007, 3:53 pm | 1 year 9 months ago
"This won’t affect big advertisers much, because they already track ROI on CPC advertising very closely. For smaller advertisers though, click fraud can wreak havoc."
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Blogged on February 24th, 2007, 3:45 am | 1 year 10 months ago
"Sales Chief Tim Armstrong: Advertise All Your Products, All the Time"
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Blogged on January 2nd, 2007, 10:04 am | 2 years ago
" Zero switching costs lead to a winner-take-all market for the leader... faced with a choice between two products, in the absence of switching costs users will choose the better one, even if it is only slightly better."
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Blogged on December 10th, 2006, 3:24 pm | 2 years ago
Google will create and host free landing pages for small businesses. "This is part of our effort to further democratize online advertising."
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Blogged on December 10th, 2006, 1:28 pm | 2 years ago
Google integrates business listings and maps into its main web search resuilts.
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